My Portfolio


Sharjah international book fair campaign

"You are what you read"





This is a concept campaign that was made to challenge my branding and campaign skills, all the visuals and social media posts along with the concept and idea of the campaign were done in 3 days, as a creative challenge to myself. I think this turned out well for something done in 3 days from start to finish.




2024



Concept



The campaign explores how reading a book can basically change a person, influencing their thoughts, emotions, and actions. By showcasing individuals from diverse backgrounds immersed in Arabic culture, the campaign illustrates the transformative journey that readers undergo as they delve into the pages of a book.



Concept



This visual metaphor vividly captures the idea that the books

we read shape who we are and how we perceive the world around us.



Aim of the campaign



Ultimately, the campaign aims to inspire a love of reading and a deeper appreciation for the power of storytelling to shape our lives, while promoting the benefits of exploration through books.



Aim of the campaign



The aim is to highlight the transformative power of reading. Through this campaign, I seek to convey the idea that the books we read have a huge impact on shaping our identities, beliefs, and perspectives. By showcasing the diverse range of stories, characters, and themes found in Arabic and other well known literature, I aim to inspire a love of reading, foster cultural appreciation, and encourage personal growth among your target audience.



Colors



The campaign prioritizes creating a distinct vibe and ambiance in the visuals to convey the emotional part and immersive storytelling of literature. By focusing on evoking feelings and experiences rather than specific colors, Im creating a rich and engaging visual narrative that resonates with the audience on a deeper level.

Rather than relying on specific colors, I have used a combination of lighting, composition, and story telling to create a mood that resonates with the audience. For example, soft lighting and cozy settings may evoke feelings of comfort, while dramatic lighting and dynamic compositions may convey a sense of adventure.

By focusing on capturing the essence of human experiences and emotions, my visuals transcend the need for specific colors and instead prioritize authenticity and depth of feeling.



Key visuals





Social media Posts





Im aiming to vividly illustrate the transformative power of reading, portraying how engaging with books shapes individuals and influences their perception of the world.



Carousel Post Slide 1



Carousel Post Slide 2



Carousel Post Slide 3



Dubai, United Arab Emirates