The text says 'Who's Listnin'' showing rebellion through typography. I had fun playing around with the letters, twisting and turning them to break the norm.

Who's Listnin' is a brand that tries to give a voice to the unheard through design. I wanted to capture that rebellious, free-spirited vibe of hip-hop and create a brand identity around this topic.

As graphic designers, we journey through many ups and downs, but we must adapt to our environments and keep pushing forward

The campaign's main focus is to challenge and transform everyday objects into something extraordinary and unexpected. By reimagining common objects like traffic cones, bus stops, and trucks, I aim to engage the public’s curiosity and encourage them to see their surroundings in a new light.

When I went out to create powerful graphics to grab people's attention, I realized that the graphics were not as important as the words themselves, I knew I had to come up with words that would impact the viewer in a way that would encourage them to make an impact. To hear & to be heard was born.

When I went out to create powerful graphics to grab people's attention, I realized that the graphics were not as important as the words themselves, I knew I had to come up with words that would impact the viewer in a way that would encourage them to make an impact. To hear & to be heard was born.

Like liquid conforming to its container, our journey into graphic design mirrors this adaptability. Break free from that container and think freely.